CSAA IG2022 - Present

Sr. UX Strategist

I research, design, prototype, and sometimes develop elements of our Lumina Design System. I create icons, illustrations, animations, and interactions. I mentor other team members in design best practices.

Santander Consumer USA2012 - 2022

Lead Digital Designer 2020 - Present

I researched, designed, prototyped, and developed the digital experiences to improve usability, CX, customer acquisition and loyalty, and to meet critical business objectives. I designed icons, illustrations, animations, and interactions. I mentored other team members in design best practices and technologies. I was in charge of the design systems and designed and developed internal native mobile apps.

Director of Digital Design 2018 - 2020

I managed a team of UX designers in the creation and maintenance of emails, websites, and mobile apps for the Santander Consumer USA and Chrysler Capital brands – leading them in design and UX best practices and technologies. I created animations and interaction designs. I also designed, developed, and managed our internal native mobile apps.

Director of Mobile Strategy 2015-2018

I managed a team of mobile designers and developers — directing the ideation, strategy, UX, UI design/implementation, and architecture of 4 native mobile apps (3 iOS, 1 Android). I also advised Marketing & IT heads on mobile marketing and technology strategy. I also served as the lead designer and developer.

Senior Manager of Web & Mobile Marketing 2012 - 2015

I managed a team of web designers / front-end developers in building our marketing and customer account servicing websites. I also was the lead designer and developer using design tools, HTML, CSS, and Javascript to create delightful and engaging interactive experiences. I also designed and developed Android and iOS apps.

ReadyRosieDecember 2012 - June 2015

Technology Consultant / Contractor

• Consulted and helped build their foundational technology framework.
• Automate emails through WordPress, PHP, and MailChimp API.
• Created custom plugin to enable staff to create MailChimp campaigns within the WordPress admin of their site.
• Provided web design, development, video editing, email template design, optimization, and training in the various technologies until they were able to hire a full-time technology staff.

Track What Matters — (a telematics startup)July 2007 – July 2012

Director of UX & Innovation

• Directed the digital strategy, development, UX, design, marketing, and support of products.
• Designed & developed applications for web and mobile (UI, UX, front-end & back-end, PHP, HTML, CSS, JavaScript/AJAX, Cold- Fusion, SQL).
• Wrote copy (for web and all marketing communications).
• Managed the marketing and communication: automation (email and SMS), strategic research, surveys, interviews
• Designed websites, brochures, mailers, logos, branding, email templates.
• Managed research & development of adding and adapting new technology & features.
• Managed customer care & tech support team.

eInstruction CorporationJuly 2005 - July 2007

Interactive Designer & Developer/Photographer

• Designed and developing web applications and interactive training experiences using Flash.
• Designed brochures, flyers, presentations, and multimedia for use on web and at trade shows which helped increase company's exposure and generate leads and sales.
• Designed and developing flash movies and graphics for corporate website, solidifying company’s brand and position as market leader.
• Organized website's information architecture, improving usability and efficiency for customers. Managed photo shoots by working with local schools & hiring models
• Photographed and processed professional quality photos that contributed to eInstruction’s brand and saved thousands of dollars.
• Designed icons, illustrations, flyers, web pages, multimedia, and other marketing material