Work Experience

CSAA IG2022 - Present

Sr. UX Strategist

I research, design, prototype, and sometimes develop elements of our Lumina Design System. I create icons, illustrations, animations, and interactions. I mentor other team members in design best practices.

Santander Consumer USA2012 - 2022

Lead Digital Designer 2020 - Present

I researched, designed, prototyped, and developed the digital experiences to improve usability, CX, customer acquisition and loyalty, and to meet critical business objectives. I designed icons, illustrations, animations, and interactions. I mentored other team members in design best practices and technologies. I was in charge of the design systems and designed and developed internal native mobile apps.

Director of Digital Design 2018 - 2020

I managed a team of UX designers in the creation and maintenance of emails, websites, and mobile apps for the Santander Consumer USA and Chrysler Capital brands – leading them in design and UX best practices and technologies. I created animations and interaction designs. I also designed, developed, and managed our internal native mobile apps.

Director of Mobile Strategy 2015-2018

I managed a team of mobile designers and developers — directing the ideation, strategy, UX, UI design/implementation, and architecture of 4 native mobile apps (3 iOS, 1 Android). I also advised Marketing & IT heads on mobile marketing and technology strategy. I also served as the lead designer and developer.

Senior Manager of Web & Mobile Marketing 2012 - 2015

I managed a team of web designers / front-end developers in building our marketing and customer account servicing websites. I also was the lead designer and developer using design tools, HTML, CSS, and Javascript to create delightful and engaging interactive experiences. I also designed and developed Android and iOS apps.

ReadyRosieDecember 2012 - June 2015

Technology Consultant / Contractor

  • Consulted and helped build their foundational technology framework.
  • Automate emails through WordPress, PHP, and MailChimp API.
  • Created custom plugin to enable staff to create MailChimp campaigns within the WordPress admin of their site.
  • Provided web design, development, video editing, email template design, optimization, and training in the various technologies until they were able to hire a full-time technology staff.

Track What Matters — (a telematics startup)July 2007 – July 2012

Director of UX & Innovation

  • Directed the digital strategy, development, UX, design, marketing, and support of products.
  • Designed & developed applications for web and mobile (UI, UX, front-end & back-end, PHP, HTML, CSS, JavaScript/AJAX, Cold- Fusion, SQL).
  • Wrote copy (for web and all marketing communications).
  • Managed the marketing and communication: automation (email and SMS), strategic research, surveys, interviews
  • Designed websites, brochures, mailers, logos, branding, email templates.
  • Managed research & development of adding and adapting new technology & features.
  • Managed customer care & tech support team.

eInstruction CorporationJuly 2005 - July 2007

Interactive Designer & Developer/Photographer

  • Designed and developing web applications and interactive training experiences using Flash.
  • Designed brochures, flyers, presentations, and multimedia for use on web and at trade shows which helped increase company's exposure and generate leads and sales.
  • Designed and developing flash movies and graphics for corporate website, solidifying company’s brand and position as market leader.
  • Organized website's information architecture, improving usability and efficiency for customers. Managed photo shoots by working with local schools & hiring models
  • Photographed and processed professional quality photos that contributed to eInstruction’s brand and saved thousands of dollars.
  • Designed icons, illustrations, flyers, web pages, multimedia, and other marketing material


leadership creative direction UI/UX design design systems interaction design design thinking wire-framing prototyping usability testing branding & identity typography information architecture illustration icon design accessibility API creations & integration WordPress theme/plugin dev animation (After Effects, CSS, Javascript) copywriting UX content writing photography videography Figma Sketch Adobe

Technologies & Languages

HTML CSS JavaScript JSX Next.js Typescript Objective-C Swift PHP Python Java Dart WordPress SQL MySQL Git Android iOS Xcode Flutter Node JS NPM Yarn webpack React JS JQuery SCSS LESS Knockout.js Bootstrap Tailwind Material UI JSON XML REST API SOAP CodeIgniter ColdFusion Sitecore

Education & Training

2021 • Nielsen Norman Group – UX Certificate
2016 • Big Nerd Ranch – Beginning iOS (iPhone/iPad) with Swift
2002-2004 • Criswell College
1995-1999 • University of North Texas